The mark of a great designer is their awareness of system thinking.

Image of design system components & documentation

When I encounter inexperienced designers, there’s one thing that always sticks out about the way they think. Or more specifically, the way they don’t think.

They don’t think of every design project as a design system. They don’t appreciate the interconnectedness of their design decisions. …

Mediocre work requires constant sales and marketing to maintain momentum. Exceptional work sells itself.

Man comically drowning in yellow bathtub surrounded by walls of rubber duckies.

Would you rather have an average product with excellent marketing or an excellent product with average marketing?

Off the top of your head, what would you pick?

The perfectionist in me would choose the latter, and I would usually be wrong.

The answer to this common business question frequently refers…

How alternating focus between the yin and yang of design leads to the perfect balance of consistency and flexibility.

Ying Yang symbol

Talk to any design system advocate and you’ll hear the word “consistency” over and over. Consistency in customer experience is what has matured our design field, governed UX best practices, and elevated many loved brands and services to the top of their industries.

We all know that consistency is a…

Pandemic-induced efficiency is real, and we’re all better off for it.

2020 numbers in crinckled paper cut-out

If you follow my writing you’ll know I’m not afraid to tackle the often-taboo issue of money. I freely discuss what I earn as a freelance designer because I believe it’s not done often enough, and being honest about money can help teach immensely valuable business lessons. …

Benek Lisefski

I’m a UX/UI designer from Auckland, New Zealand. Writing about freelancing & business for indie designers & creatives at

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