When success makes you lazy, blame your cognitive bias

A true story about how my business just ground to a halt.

Benek Lisefski
UX Collective
Published in
3 min readDec 8, 2022

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Hands above water while drowning
Image by Blake Cheek

I’ve run my own freelance design business for 20 years. The past few years have been exceptionally busy —never a shortage of work — and more profitable from one year to the next. I’ve won design awards, soaked up the praises of my clients, cashed in personal-best earnings, and…

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I’m a UX/UI designer from Auckland, New Zealand. Writing about freelancing & business for indie designers & creatives at https://solowork.co