When success makes you lazy, blame your cognitive bias
A true story about how my business just ground to a halt.
Published in
3 min readDec 8, 2022
I’ve run my own freelance design business for 20 years. The past few years have been exceptionally busy —never a shortage of work — and more profitable from one year to the next. I’ve won design awards, soaked up the praises of my clients, cashed in personal-best earnings, and…