To some degree, I am guilty of just creating a job for myself, as Seth Godin would say. Without me, my business is nothing.

But that doesn’t make it less of a business. It DOES make me less of an entrepreneur, as I haven’t built something much bigger than myself. One day it might expand, or it might stay what it is forever. I don’t know yet.

But at the very least I can run things like a real business, even if it’s just me.

I’m a UX/UI designer from Auckland, New Zealand. Writing about freelancing & business for indie designers & creatives at

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