This passage validates a lot of what I try to teach about being a deep generalist T-shaped designer, as it provides my freelance clients with far more value. I just wrote a piece about how this applies to niche marketing and design business positioning: “Finding your niche” is bullsh*t.

Written by

I’m a UX/UI designer from Auckland, New Zealand. Writing about freelancing & business for indie designers & creatives at https://solowork.co

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store