This is awesome Diego. I can’t wait to see what conclusions you draw from this.
As a designer who’s always been entrepreneurial I find one thing that holds me back is wanting things to be too perfect. I’ve often had ideas that I probably should have started small and tested, but I got too caught up in designing the perfect experience before I had enough info to know if it was the right experience. So your point III really hit home. Looking forward to what other insights you have in store for us.