This is awesome Diego. I can’t wait to see what conclusions you draw from this.

As a designer who’s always been entrepreneurial I find one thing that holds me back is wanting things to be too perfect. I’ve often had ideas that I probably should have started small and tested, but I got too caught up in designing the perfect experience before I had enough info to know if it was the right experience. So your point III really hit home. Looking forward to what other insights you have in store for us.

I’m a UX/UI designer from Auckland, New Zealand. Writing about freelancing & business for indie designers & creatives at

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