This is a great response but I want to clear up one misconception. I never said anyone should ever “trust me I’m right because I have a warm fuzzy feeling inside”. As I defined in the article, I consider a “designer’s instinct” to be far more than warm fuzzies. And I also stated that a designer’s instinct should temper and complement data, not replace it. As I concluded, they are not the enemy of each other. They should work together, which is exactly what you’re saying too with exploration X validation.

I’m a UX/UI designer from Auckland, New Zealand. Writing about freelancing & business for indie designers & creatives at

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