Thanks Denise. There is some truth to the idea that a higher rate will make clients appreciate your value. But you have to be able to justify that rate by providing value to match, in a demonstrable way clients can perceive. If you use value-based pricing an a superficial excuse to try to rort your clients, that may last a few weeks until you’re found out, and then you start ruining your reputation quickly, which is the death of a freelancer. I agree there’s a lot of hype around the idea of value-based pricing, and that may lead to some companies trying to take advantage of it. But I’d say most of us are still in the same boat of trying to find way to make it actually fit with the types of clients and work we do. And many of us will have to live with the fact that it simply may not fit the way we work.

I’m a UX/UI designer from Auckland, New Zealand. Writing about freelancing & business for indie designers & creatives at

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