Sam I didn’t mean it that way, and I’m sorry if you read it as arrogant. The language I used was perhaps too absolute.
I’m not proposing that freelancers should never do one-off gigs. I do them too! It’s more about the mindset around how and why you choose clients and projects. Fostering relationships where you’re perceived as a long-term partner is far more valuable than chasing short gig after gig, where you rarely hear from the client again after project completion.
It’s important for freelancers to think about business development, and how the projects we choose impact (or don’t) on how we grow and evolve our business towards getting better clients and more fulfilling projects.
And I want to be clear that I don’t mean that forming a good partnership with a few clients means that all of your work comes from them and suddenly you have no diversity in projects. Creatives crave diversity and I often go out of my way to make client choices that give me more variety in my work. But each and every one of those clients are potentially trusted client-partners. You don’t have to treat them as one-off gigs. It’s about how you set expectations around the relationship and build trust and respect — this can make all of your clients partners, even if you only do one project for them.