Jan, thanks for the fantastic response! I can see exactly how that applies in the photography world and have experienced it myself. There isn’t an exact parallel in UX/UI design as the services cannot be as productised. However the points you make about a strong personal brand and reputation allowing you to bust through the rate ceiling is a very good one.

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I’m a UX/UI designer from Auckland, New Zealand. Writing about freelancing & business for indie designers & creatives at https://solowork.co

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