I’ve worked on websites and apps for a lot of B2B clients and can totally relate to this. The expectations are definitely that of the same level of UX and UI design as consumer products, but it takes a big commitment to make that work. The payoff: if you do make it work, you really stand out. B2B has been historically terrible UX, so when you create something as delightful as a consumer product it really shines.

I’m a UX/UI designer from Auckland, New Zealand. Writing about freelancing & business for indie designers & creatives at https://solowork.co

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