I was intrigued by your sensational title, but a little underwhelmed by the content. It’s just a matter of semantics. All the points you made about “customers” are things I would attribute to my clients. It’s not to say they’re not good valid points, but they’ve got nothing to do with clients vs. customers. However I like the point you’re making about working with the right kind of partners, and the way you acquire these customers helps dictate the kind of relationship you’ll have.