I like this article, Stuart, because it’s something that I — as most designers do — struggle with all the time. Sometimes following the heard is best (or at least staying close to it), but that can get creatively boring as a designer even when it produces a very successful design solution. Designing “better” solutions is always the ultimate goal, but sometimes time/budget/creative constraints don’t allow for it. I think it’s important for designers to remember that these are all different tools in our toolboxes and there isn’t a single tool that’s the right one for very job. But, it’s good to keep in mind what our ideal process should work like, for when the opportunity for true design innovation arrises.

I’m a UX/UI designer from Auckland, New Zealand. Writing about freelancing & business for indie designers & creatives at https://solowork.co

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