I like that you’re trying to solve many of the problems inherent in most online rating and review systems.
And I appreciate that you’re trying to sell a service so this article has a clear slant on framing your business goals as the ultimate solution. And for the most part I agree they are. Ratings and reviews that are more portable and more trustworthy would be awesome!
However I don’t completely buy the premise of this article when it comes to freelancers.
I talk about trust all the time when writing about freelancing. It’s one of the single most important things to develop if you want to elevate your freelance career and land the clients and projects you dream of. However, trust should be far more than just your online reviews. In fact, I’d say you can build an excellent reputation without any online reviews. I know, because I have.
I don’t work on freelance marketplaces. I get that those freelancers and entirely dependent on each marketplace’s review system in order to attract new clients, and so the lack of portability is a huge issue. You can feel locked into a system that isn’t really working for you because it’s too much effort to build that reputation again on another marketplace.
But freelance marketplaces are not a particularly good form of freelancing. They don’t serve freelancers or clients all that well. So you’re solving a problem for freelancers that only exists for the low to middle range of them. The Upwork crowd.
Good freelancers should not be relying on the flimsy reputations of a marketplace’s online reviews. Reputation can easily be build independently of those systems, through doing good work, for local clients, and having them talk about you. That type of reputation is far stronger than any online reviews could be, because the reputation itself if more trusted in that context.