Good points David. I mostly agree.

I’ve done a lot of complex web app design, so I understand where you’re coming from. There are times when the focus of a screen needs to be adjusted for different devices. But I wouldn’t go as far as to say they need to be entirely different. I don’t like the idea that different devices show different versions of an app. I believe consistency in experience across devices a really important. What you find on one device should be found on another device as well, because it’s getting more and more common for people to use a variety of devices to access the same content. The right balance is when you can maintain that consistency, and also optimise the experience for what’s most important on that device.

I’m a UX/UI designer from Auckland, New Zealand. Writing about freelancing & business for indie designers & creatives at

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