Fantastic piece Dennis. It will be interesting to see how some agencies adapt and some don’t.

This is an issue that affects all designers, not just at the agency level. I wrote about some of the same ideas on a more micro, freelance designer level.

In that context, this change is even more dramatic. If you’re a solo freelancer, it’s not just a matter of hiring business strategy talent, it actually learning and applying it yourself!

But that’s where the best value is, so that’s where the best designers will evolve.

I’m a UX/UI designer from Auckland, New Zealand. Writing about freelancing & business for indie designers & creatives at

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