Fantastic piece Dennis. It will be interesting to see how some agencies adapt and some don’t.

This is an issue that affects all designers, not just at the agency level. I wrote about some of the same ideas on a more micro, freelance designer level.

In that context, this change is even more dramatic. If you’re a solo freelancer, it’s not just a matter of hiring business strategy talent, it actually learning and applying it yourself!

But that’s where the best value is, so that’s where the best designers will evolve.

Written by

I’m a UX/UI designer from Auckland, New Zealand. Writing about freelancing & business for indie designers & creatives at https://solowork.co

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store