Dennis, this really resonates with me. I’ve been doing a lot of similar thinking. I believe The best designers are business strategists, which is more inline with Gates’ way of thinking. However, I wholeheartedly agree with your synergy modal. There’s absolutely no reason you cannot prioritise an open, collaborative process as well as a beautiful product that creates happiness. That way, as a strategic designer, you’re creating maximum business value at both ends of the spectrum.

I’m a UX/UI designer from Auckland, New Zealand. Writing about freelancing & business for indie designers & creatives at

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