Dave I love this article. It applies equally well to any independent consultant whether that’s a writer, designer, developer, whatever.

I’m guilty of trying to wear all the hats and not necessarily committing enough to some of them. I’ve run my own freelance design business for 17 years, and my focus has always been on my clients. But I also have entrepreneurial aspirations and have created side projects that have been successes, failures, or never got off the ground.

Your point about the different opposing motivations rings true with me and is something I struggle with all the time. Very important to use that mental agility and be able to switch hats all the time AND be able to be fully committed to the goals and motivations of each role even if they don’t always align with each other.

I haven’t done it yet, but at some stage I will need to more fully embrace the entrepreneur in me, and get over the risk of decreasing my steady client work to pursue bigger things.

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I’m a UX/UI designer from Auckland, New Zealand. Writing about freelancing & business for indie designers & creatives at https://solowork.co

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