Anti-hustle articles seems to be all the rage now, and I can’t disagree. You’ve pointed out a very large number of reasons that are hard to argue with.

I do think, though, that there’s a large number of people who really dont understand how much hard work goes into creating a business. They think they work pretty hard at their current “job” and that same level of work should be enough, right? Well it usually isn’t. Running you own business (even if a small one like my freelance design business) is still more work than most people are used to. There’s a certain baseline level of inherent “hustle” that’s required for entrepreneurs that many people don’t possess.

That’s no justification for the hustle-porn we see now. I think most of that garbage is just to make people who work too hard feel better about themselves by making them think they are doing the right thing, and therefor continue to work to hard until they fail or burn out.

I’m a UX/UI designer from Auckland, New Zealand. Writing about freelancing & business for indie designers & creatives at

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